SoMo Rebranding “Stupid,” Says Adams Morgan BID Director – Washington DC

Nov 18th, 2012 | By | Category: All Posts

The Adams Morgan Main Street-backed rebranding of southern Adams Morgan as “SoMo” is entering its second month, and at least two people aren’t fans: Adams Morgan BID Executive Director Kristen Barden and George Washington University real estate professor Christopher P. Leinberger. While they clashed on Adams Morgan’s potential earlier this week, they agree on at least one thing: SoMo is a bad idea.

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