Russell Westbrook inks 10-year extension with Jordan Brand

Sep 13th, 2017 | By | Category: Business, News & Features, Sports

Russell Westbrook, the NBA’s reigning Most Valuable Player, will look to continue to establish himself as one of the league’s top global superstars, inking a 10-year extension with Nike’s Jordan Brand that will be the most lucrative total endorsement deal for a Jordan athlete to date, according to industry sources.

After first signing a five-year endorsement deal in 2013, Westbrook has been positioned as the face of the brand and the annual Air Jordan model each subsequent season. During that stretch, he also elevated his game yearly as the franchise point guard of the Oklahoma City Thunder.

The new shoe deal extension, negotiated by the Wasserman agency and Westbrook’s longtime agent, Thad Foucher, is in advance of the initial deal’s expiration next fall. The increased pay rate will also retroactively apply to his 2016-17 MVP season, according to sources. Westbrook wore Nike sneakers during his first four years in the NBA, before the company aligned him with Jordan, in order to have a dual-brand presence alongside Nike signature athlete and then-teammate Kevin Durant.

Read more @ ESPN

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