What is a banner ad “impression?”

A key advantage of online advertising is that you are charged only for the number of times your ad is seen by a reader, not how many copies of it are printed or mailed out. Each time your ad is displayed on one of our pages, one “impression” is counted. Campaigns are generally charged according to a “CPM,” which stands for cost per thousand per thousand impressions.

Why don’t I see my ad every time I come to your site?

If you purchased a banner campaign of 10,000 impressions, Foreverdc.com’s ad serving system will show the ad 10,000 times, spread evenly throughout our Web site, and then cease to display it. Also, several ads are often parsed into one position. You might see your ad on the home page, and see a different ad there when you return later. This means that several advertisers have bought impressions on the home page, and our ad serving system is gradually delivering those campaigns within overlapping time periods.

What is a pageview?

Each time a story or the home page is viewed by a reader, one “pageview” is recorded.

How many clicks will I get?

Advertisers who are new to the internet often create a pure “image” ad, and then wonder why few people click on it. On the Web, readers are accustomed to being asked to “click here” to get information, a free booklet, or to sign up for something of value to them. If response is important to you, invite the reader to click on your ad. Tell them to “learn more” about the specific topic you cover on your Web site, or find out about your upcoming event. And make sure the entire ad is clickable to increase participation.

Why do you ask for my banner ad in different sizes?

We’ll rotate your ad on our site during its run, Having your ad at four sizes gives us maximum flexibility to deliver your schedule as promised. We ask that you send us your ads in the following sizes: 160×600, 300×250, and 728×90.

What does exclusive advertising mean?

This means that there will be no additional advertisers featured. 100%  SOV means you will be the only advertiser featured. A particular advertising space is exclusively yours.

Email us: advertise “at’ foreverdc.com

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